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Informatics-led Literature Service: Keeping up with the Data Deluge

With over 400 brands focused on health and well being, Unilever scientists require quick access to published data to develop better, faster innovations. Unilever has thousands of researchers and scientists that regularly search the PubMed database for references, abstracts and articles on life sciences and biomedical topics. However, with over 1,000,000 new publications appearing in 40,000 PubMed journals in 2011 and the number of papers published each year rising exponentially, this can prove to be a time consuming and cumbersome task. View this recording to learn how Unilever developed a solution to rapidly determine which of the PubMed journals and articles were of interest to each unique researcher, keep on top of the vast amount of data without requiring hours of searching, allowing scientists to focus on science, and more.

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