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Consumer Packaged Goods

Fiercely competitive and fast paced, the consumer packaged goods (CPG) industry relies on product innovation to maintain existing and acquire new customers, increase profitability and drive business growth. But creative R&D is only one of the ingredients required to achieve success. In the race to bring to market the next top selling toothpaste, laundry detergent or baby shampoo, the challenge becomes one of not only investing in innovation, but also of leveraging existing research and intellectual property to speed the development cycle that ends in a viable product.

Learn how Accelrys can help you improve CPG product innovation.

“With its Pipeline Pilot platform, Accelrys has brought about a paradigm shift in the handling and management of critical scientific information and its application in business analytics...With leading Fortune 500 companies as its clients, Accelrys is far ahead of its competition.”
- Sudeep Basu, Senior Analyst, Frost & Sullivan